Baldwin Cunningham

Storyteller with Style


Photography by Pavan Trikutam

VP of Strategy for Brit+Co

Baldwin Cunningham is one cool dude you just want to know. Hangs with Kate Upton? Check. An Instagram-famous dog? Check. Forbes 30 Under 30? Check.


A grad of Y Combinator (YCS12) Baldwin knows how to hustle: he once shared a cab ride with a VC investor and convinced him to invest in his (former) company by the end of the ride. His experienced background in marketing and leadership has led him to recently join Brit+Co as VP of Strategy.


Follow Baldwin on Instagram and Twitter and check out his talented photography.

Le Labo Candles

2016 - 07 - 28 - Minimums - Baldwin-1134

I travel to NYC quite a bit and usually stay at the Ace Hotel.  Every time I walk in, the smell gives me a very welcoming feeling.  I found the company that was hired to create their scent which was conveniently located on the same block. The company was Le Labo and now I brought a similar experience to my apartment.

Buy Now$65

Air Jordan 1 Pinnacle

2016 - 07 - 28 - Minimums - Baldwin-1197

I’m a budding sneaker head and enjoy a nice pair of shoes I can wear in any situation. My good friend from Nike surprised me with these at SXSW last year.  Now I wear them 80% of the time.

Buy Now$315+

Vintage Chest

2016 - 07 - 28 - Minimums - Baldwin-1327

I’ve always wanted a vintage chest and when I moved to SF this was one of the first things purchased. I woke up at 6am one morning and went to the Alameda Flea market to get it. Still one of the best things I own to date.

Buy Now$130+

Camera Gear

2016 - 07 - 28 - Minimums - Baldwin-1087

I’ve spent the last 4 years hustling as much as I possibly can. About three years ago I came to the conclusion that I needed to slow down. At that point, a friend gave me my first camera and I carried it around everywhere.  This gave me the ability to notice things I would have missed in the past.

About a year after that, I adopted a dog and he became my main subject which resulted in his Instagram account having more than 38k followers – @parkerthelabradoodle

Buy Now$3,199

Ted Baker Jacket

2016 - 07 - 28 - Minimums - Baldwin-1435

This jacket is my favorite. Simple on the outside and full of life inside. It also has a detachable sweater lining that can give it a very different feel.

Hunter Backpack

2016 - 07 - 28 - Minimums - Baldwin-1272

I’m always on adventures with my dog and usually have my camera with me.  This Hunter bag is not only comfortable but protected my equipment numerous times when we unexpectedly found ourself stuck in the rain.

Away Suitcase

2016 - 07 - 28 - Minimums - Baldwin-1301

I’ve never invested in a good suitcase until this one.  It’s a perfect carry-on, with great wheels and a built in phone charger. One of the Founders, Jen Rubio, is also one of my closet friends so it holds more value to me than normal item.

Buy Now$225

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